The Moral Authority of a Search Engine

John Andrews highlights the fallacy of "make good content"

If we follow this “make good content” path eventually the search engines will fail to deliver meaningful search results, either because of the excessive noise or because they enjoy such a monopoly they find market exploitation irresistably more rewarding. At that point the White Hat SEOs won’t know what to do anymore, and the creators/artists will refuse to work for the nickels offered. The web will become the cesspool Google says it already is.

So much is lost in the attention whoring that is claimed to be professional SEO that less than 1 in 100 "professionals" understand the above and are willing to think it through to its end.

Using critical thinking skills does not make one a terrorist or a black hat individual. We are not the ones promoting infidelity (as Google has done for years).

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