 From: Banana Republic
Subject Line: TGIW. 40% off two items--today only. Plus get free shipping!
Date: Wednesday, July 28, 2010
I love this subject line! Mainly because of the 'TGIW', not even because of the amazing offer of 40% off. I think the TGIW breaks up the monotony of the other subject lines in my inbox this morning, and also made me smile and look forward to the summer weekend. Did this catch anyone else's eye?
The subject line is content heavy; it has a creative element (TGIW), offer (40% off) AND free shipping - what more can you ask for?
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