From: Eddie Bauer
Subject Line: Annual Gear Up Event - Save Up To $40 On Packs & Duffels!
Date: Monday, July 12, 2010
From: Eddie Bauer
Subject Line: Free Shipping, 2 Days Only + New Ruffles Are In!
Date: Monday, July 26, 2010
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I love the latest look from Eddie Bauer.
What I love:
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The use of environmental hero image to give the email color and personality
- The product image popping over the hero draws your eye down and adds dimension
- The zig-zagged product/text treatment creates nice balance and draws your eye around the page
- In the "Gear Up" example I love how the products fit together like puzzle pieces
- Nice use of gradients and drop shadows
- Variable header color so the template doesn't become stale and can work with any hero
- Includes many email best practices, including: preheader, view in web browser, FTAF, website navigation and social links
- Copy is short for a quick scan
I give this email 5 out of 5 hearts! The only place I see room for improvement: the text could be HTML text, particularly in the call-to-actions.
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