IKEA's inviting users to test two couch models, namely Ektorp and Kalstad, in a few of the least comfortable places in Paris: its métro stations. Or at least four of them: St Lazare, Champs Elysées Clémenceau, Concorde and Opéra.
The couches are set out in pairs, divided by a lamp (to lend ambiance, Le Publigeekaire quips). Behind them are large trompe l'oeil ads, setting the stage for a nice domestic scene.
See complete shots of all four métro installations over at Le Publigeekaire, who also (...)
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Home & Retail,
France,
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published by Vanksen Culture Buzz |
