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From: Apple
Subject Line: Fitness made fun with iPod and iPod gear.
Date: Wednesday, January 13, 2010
From: Apple
Subject Line: Sounds like love. Give iPod this Valentine's Day.
Date: Sunday, January 31, 2010
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There's no doubt that Apple has AWESOME design sense. Every email I get from them is breathtaking:
- They use vibrant, crisp and creative imagery
- Their newsletters have a great sense of flow and balance
- They're often using new creative treatments like having their images break out of the grid
- They include interactive/eye-catching treatments like ratings and videos
- They're not always about the "Hard Sell" -- Apple "Adds Value," as we would say at Smith-Harmon, by providing informative content with "Did you Know" sections
- They optimize for viewing without images by using HTML text in the majority of their emails
But have you noticed that they're missing a few key best practices? Such as:
- A preheader
- A View this Email with Images link
- Social/Sharing Options
I think a few of those small tweaks could show even more activity for them. But awesome job Apple, you are an inspiration!
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published by Smith-Harmon |
