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Time for a DKNY Makeover?



From: DKNY.com
Subject Lines: Various
Date: Monday February 1, 2010 - Monday, March 1, 2010

DKNY seems be stuck in a design rut. Since summer of 2009, I've been seeing a reoccurring trend in their designs (an image of a group of girls taken at the same distance & camera angle, paired with a headline). Every now and then they'll throw in a different email like a sale message or something for purses, but overall the repetitive design style has lost my interest. I might suggest trying some new & creative imagery, having the girls break out of the grid, adding in some color or additional imagery or trying a new template structure.



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Article published by Smith-Harmon