We love a good domino effect, and this one for OK Go's "This Too Shall Pass" is deeply satisfying. (Our favourite part is when the old TV, featuring the video that first made OK Go a YouTube sensation, swings through the air and is smashed by a hammer.)
But we're not just sharing this because we dig the music and the mayhem. There's a pretty excellent, possibly revolutionary ad story behind it.
In January, OK Go — whose explosive success on YouTube in '06 brought it mainstream — wrote a (...)
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published by Vanksen Culture Buzz |
