From: Lisa Harmon
Subject Line: Beyond Best Practices
Date: Wednesday, February 3, 2010
I was lucky enough to meet and talk with Marc Borgers and Michael Straathof of Borgers&Straathof at last week's EEC 2010 Email Evolution Conference. We chatted about moving beyond email creative best practices. Now that there's a general understanding of what the best practices are, there's an opportunity to find leverage in (and have fun with) breaking the rules!
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