ArcelorMittal, the world's largest steelmaker, is sharing how it was affected by the economic crisis in season three of its web series, managed by our agency Vanksen.
The season kicked off today with a video entitled "Emerging from the Crisis," which covers how the collapse in steel demand forced ArcelorMittal to consider how best to reduce staff costs (50% of its fixed costs) and make leaner decisions.
"This crisis was very unexpected. Personally it was very tough," CEO Lakshmi Mittal (...)
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published by Vanksen Culture Buzz |
